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The Wine Club that Gets Better Every Time
Blind taste & rate wines to discover new wines matched to your taste.
Find Out Why 1000s of Other Americans Joined!
Actually Matched to Your Taste
Others claim it, we deliver. Palate Club is the only wine club that uses wine tasting to match wines to your taste with computer learning.
Unforgettable Blind Tasting Experience
A personalized blind tasting experience with best-in-class wines chosen by your personal sommelier. The perfect experience for sharing!
Become a Wine Insider
Discover new wines from around the world, selected for your unique taste—and find out why you like them by rating wines in the Palate Club app!
How to Start
Member Benefits
$99/Year or Free When You Subscribe!
Best pricing automatically applied
Free shipping included on 8 bottles or more
Fast track to free bottles with our loyalty program.
Memberships start at 4 bottles every 3 months (only $20/month!)
Pause or cancel anytime directly in the app
100% reship or refund guarantee for bottles that Palate Club selects for you. Learn More
* Highest available discounts are automatically applied on any automated selection, so you don’t need to worry about not getting the best price.
** When you rate a bottle 1*, we automatically reship a free replacement bottle of the same (or above) price point with your next shipment, or you can choose to get refunded (must contact us for the refund). The guarantee applies to bottles we select for you once you have a tasting profile. It does not apply to the tasting kit or the bottles you add by yourself from the wine shop.
Need More Info?
In the tasting kit, the four wines in your shipment are meant to be polarizing.
We guarantee quality for all the wines and want you to rate the wines you like best! This tells us which types of wines
you like best in order to give you a personalized wine profile.
Yes, you will have a chance to review the wines
we matched to your taste after you rate the tasting kit. If something isn’t to your taste,
let us know and a sommelier will help find something that you like.
Our sommeliers research each winery and favor
sustainable, often organic wines. Note that due to complicated and varied regulations,
not all wineries are certified organic, even if they practice it. We are working on adding
an option to only receive organic wine.
We offer satisfaction guaranteed after you rate 4 bottles of wine
of the same color, which creates your profile. If you don’t like something, we will replace it in your next shipment.
You decide how much you want to spend on each bottle and how often you get the wines.
Right now, memberships start at $23/month, or 4x$17 bottles shipped once a quarter.
More questions?
Visit our FAQ page!
What They're Saying
Not only does the company make excellent vintages available for shipment, it also offers a matchmaking app that will find wines that best fit your taste profile.
For adventurous drinkers who don't judge a bottle by its label
That's a great service for people who get frustrated trying to select from hundreds of wines at the local wine store.
You already have a profile.
We have moved our payment system to Stripe to better serve our customers. Please re-submit your payment information to continue your membership. We understand the inconvenience this may cause and have credited your account with 12 Palate Coins.