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Each plan begins with a blind tasting kit ($59) of four half-bottles of premium wine to build your profile. Subscriptions include 750ml bottles matched to your taste, which start one month after your tasting kit is delivered.

Member Benefits

Best pricing automatically applied *
Free shipping included on 8 bottles or more
Fast track to free bottles with our loyalty program.
Memberships start at 4 bottles every 3 months (only $20/month!)
Pause or cancel anytime directly in the app
100% reship or refund guarantee for bottles that Palate Club selects for you.**

* Highest available discounts are automatically applied on any automated selection, so you don’t need to worry about not getting the best price.

** When you rate a bottle 1*, we automatically reship a free replacement bottle of the same (or above) price point with your next shipment, or you can choose to get refunded (must contact us for the refund). The guarantee applies to bottles we select for you once you have a tasting profile. It does not apply to the tasting kit or the bottles you add by yourself from the wine shop.

Need More Info?

In the tasting kit, the four wines in your shipment are meant to be polarizing. We guarantee quality for all the wines and want you to rate the wines you like best! This tells us which types of wines you like best in order to give you a personalized wine profile.
Yes, you will have a chance to review the wines we matched to your taste after you rate the tasting kit. If something isn’t to your taste, let us know and a sommelier will help find something that you like.
Our sommeliers research each winery and favor sustainable, often organic wines. Note that due to complicated and varied regulations, not all wineries are certified organic, even if they practice it. We are working on adding an option to only receive organic wine.
We offer satisfaction guaranteed after you rate 4 bottles of wine of the same color, which creates your profile. If you don’t like something, we will replace it in your next shipment.
You decide how much you want to spend on each bottle and how often you get the wines. Right now, memberships start at $23/month, or 4x$17 bottles shipped once a quarter.

What They're Saying

Alexandre B.
I tell everyone I know about this app. I've been a client for almost 2 years and the experience is great. Thanks to Palate Club, I've discovered great wines from across the world that I likely never would have purchased, or even been aware of.
Marcia H.
I love Palate Club! It has introduced me to so many wines that I never even knew of and it has helped me define for myself what are the qualities in wine that are most to my liking. The monthly deliveries are like a treasure chest, with new ones as well as those you like so much you have to have them again & again. It is fun to share them with others, guess what you think it may be & discuss what you like about the various tastes you sense in it.
Gruppe C.
Highly recommend doing the tasting with your partner and friends. What are you having? How does it taste? How would you rate it? The best thing however is when you get subsequent shipments and they really manage to send you better and better wines. It's awesome.
Rami R.
What a fabulous service that allows you to hone in on your truest taste and preferences. They deal in super interesting, rare labels that I've never heard of and help me understand my palate better than I could ever imagine. What an absolutely fantastic service that brightens up mealtime and enriches wine-sharing activities with friends.
John S.
I'm a huge fan of Palate Club. Their wine club works amazingly well, from discovering new things through recommendations to buying classics.

To start earning rewards and redeeming wines, please create an account.

We have moved our payment system to Stripe to better serve our customers. Please re-submit your payment information to continue your membership. We understand the inconvenience this may cause and have credited your account with 12 Palate Coins.