How it Works

Select your Red or White starting bundle

Choose a bundle of 4 white or 4 red half-bottles to be delivered to your address (you can also choose both- you’ll see both profiles!). The wines are shipped blind (the label is covered) so that you can taste objectively.

Taste & Rate the Wines

Rate the wines to your preference in the app. After submitting all four wines, your Palate Profile is revealed! Tasting with friends? Share the unique bottle number with them so that they can build their own profile. Gain Palate Club coins towards a free bottle with every friend referral!

Sharpen your palate profile as you receive wines customized to your palate

Customize your shipping preferences and our algorithm will customize the wines according to your palate! Become a master of your own taste buds (and a wine expert too!).

Currently serving California. Rosé & Sparkling wines coming soon!

To start earning rewards and redeeming wines, please create an account.

We have moved our payment system to Stripe to better serve our customers. Please re-submit your payment information to continue your membership. We understand the inconvenience this may cause and have credited your account with 12 Palate Coins.