Our Secret Sauce
Palate Club is the only wine club to use blind tasting to power taste-matching science.
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The Most Accurate Wine Matching Platform
The more you rate, the more we learn. Palate Club’s data is so smart that we learn not only which types of wines you like, but also why.
Beyond identifying specific traits you like (or don’t like), we learn which combinations matter to your taste. Love strawberry aroma when paired with vanilla aromas from oak, but hate it when it’s ripe and stands alone? We can tell.
You can read everything for yourself in the app!
Subjective Taste, 
Objective Data
World-class Sommeliers
Our team of world-class sommeliers taste 1000s of wines every year and learned to identify wine characteristics in a consistent and objective manner.
Wine Traits Expertise
They select over 200 wine traits that Palate Club use to build our wine matching data.
Individually Tasted
A sommelier tastes every bottle in the Palate Club selection once to select for quality, and again to enter the wine’s traits as data points for our algorithm.
An Algorithm Built by Sommeliers and
Powered by Your Taste
You don’t have to be a wine expert to know what you like.
Rate the bottles 1-5 stars based on your taste.
Each time you rate, our algorithm learns more about your preferences based on the traits in the rated bottle (you can get started with our blind tasting kit).
Palate Club identified 20 red and white “clusters” that group wines together by their most important characteristics. Your feedback also tells us which clusters to keep in inventory — we buy wine for your taste, not ours.
It Gets Better: Your Responsive Profile
We encourage you to keep tasting & rating your Palate Club bottles.
1000s of ratings and profiles help our algorithm continue to build data sets about wine clusters, categories, and which traits are most polarizing for human taste.
Get Started Today!
Become a Member

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